The short version:

What does “MAAPS” stand for?  

MEDIA . AUDITING . ANALYSIS . PLANNING . STRATEGIES .

MAAPS is an association of independent media buyers that joined together in 1985 to offer businesses an alternative and more cost effective way to place media.  We have added some new faces to our team in past few years and continue grow and learn from each other.

Media buying has changed dramatically over the last several years, with the introduction new technology like smartphones and social media.   Whether it’s digital, print, television, radio, out of home, or a media mix, we put together a strong media plan and execute the buy to reach your target audience effectively and efficiently.

We currently utilize the best media buying software and data:

• Strata / Freewheel
• Rentrak/Comscore
• Nielsen
• Alexa
• Optmyz

No business is too small or too big to benefit from strategic marketing.